People are not led by people. They are led by ideas. Ideas that are inherently good, ideas that make sense and ideas that work!
BeCause believes that the source of human energy can be found in the distance between where we are and where we’d like to be. Once you know where you want to go it is critical to know how to get there.
Their mission is to bridge this gap between why and how. The opportunities they will look for most likely fall in one of two categories.
The first group are probably earlier stage growth companies that have a strong purpose (they have their why) but lack the expertise in how to scale and replicate their early victories without diluting their brand essence. They expect the first investment to be smaller but probably followed by several other capital injections.
The second category are often previously successful companies that have lost their inner voice. They became too bureaucratic and too corporate and lost their magic touch. In those cases our journey begins with clarifying their purpose and sharpening their delivery against fewer activities.
Focus, alignment and discipline are often the key ingredients of those growth restarts.